Localize Your Content - Improve Your SEO
A Google search returns a single list of results, but that list is usually made up of two very different types of results: organic and local. The local results can occur whether or not the searcher...
View ArticleThe Four Pillars of Online Marketing: Search, Mobile, Local and Social
In a recent interview, Google Vice President, Marissa Mayer, succinctly summed up her company's four key areas of business: Search, Mobile, Local and Social. Nice to know, but if you're a small...
View Article10 Best (practical) Business and Marketing Resources From 2010
On December 23, Mashable posted a list of the 150 Best Business and Marketing Resources From 2010. That's a lot of reading! In case you don't have 12 hours to spare, here's a condensed list of the 10...
View ArticleFive Ways to Promote Your Business With Yelp
That buzz you've been hearing may just be the 38 million Yelp users talking about businesses—including yours!—in your community. But there's no need to let people talk behind your back. Yelp give...
View ArticleThe Top, #1, Most Important Step to Improve Local Search Results
When 32 top experts on local SEO were asked to identify the most important factors for achieving greater visibility in local search, there was nearly unanimous agreement on what belongs at the top of...
View ArticleIf your last citation was a speeding ticket, your business may be losing...
Ask around and you'll hear that after claiming and updating your Google Places page, nothing is more important than citations for improving search results for a local business. A citation is basically...
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Google accidentally leaks additional planned features for News personalization.
Just before today's update to Google's News personalization form, this version appeared for a few brief seconds, shedding light on possible new features in an upcoming release... 1. Given the current...
View ArticleFair Use and Parody
Our crack legal team has suggested we mention that the prevoius post was entirely a work of fiction and intended as parody. Or that the previous post was inserted into our feed by a nefarious hacker....
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Rediscover the Power of Discovery
Photo: RicOrnelProductions Most mistakes and failures in technology projects are caused by a birth defect, i.e., something was missing at the earliest stages of development. The DNA of any web project...
View ArticleOver the Edge
"We are on the edge of change comparable to the rise of human life on Earth."Vernor Vinge, The Coming Technological Singularity My dad told very few stories during our childhood, but one of my...
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